How To Avoid The Sales

As you’re all aware, I’m still unemployed and looking for a job. Tell us something we don’t know Lola.



Yes, even with three previous retail experiences, it’s still proven to be difficult to find a job. Whether I’m looking in media or retail, I’ve just had no luck. For now I’ve been forced to dip my fingers into my small savings. You could say “well stop going out”. WELL, I could but I can’t. Although I’m an introvert, I can’t stay at home for more than a day. It drives me crazy and I end up being a couch potato instead of doing something productive like maybe updating this blog?? Stupid Lola. Even if I don’t eat out or buy anything travel alone costs money. Sitting in my local Starbucks also requires me to buy something otherwise I’ll be asked to leave. The weather isn’t nice enough to go on a simple walk. Also, I hardly even had a social life this year because of uni so I feel like I deserve to spend some time as a social butterfly again even though that’s costing me the most.

Me right now. (

Me right now. (

So as you can imagine, this broke life is a real joy. It’s sale season now and I walk past stores feeling like the poor immigrant I was back in the day who used to watch other kids play with their toys, whilst my parents had to save up to buy a duvet. Thats one depressing story I’ll be saving for another time.



God has really been testing my patience for about a year now. I would love to say that because I’m living with family, I can rely on them but honestly my family is struggling more than I am. I don’t really like to talk much about the state of which my family is in or whatever so I’ll just leave it at that. People on the outside can judge all they want but no one really knows what’s going on unless they’re on the inside. Yes I am blessed to still have a roof over my head and for my mum to do my laundry but man the financial struggle is REAL. There are a lot of other people who have it worse, so I should be thankful, remain patient, focused and positive. After all, we’re all bound to come across challenges in our lives.

One of the struggles during this period, as a shopaholic, is avoiding the urge to spend. Especially now with the summer sales hitting the stores. They seem to be better this year. Great. I’ve managed to prevent myself from buying anything in the sales so I thought I should pass on my skills to my fellow ‘broke life’ peeps out there.

Found yourself in a shopping centre?:

– You’re allowed to step in and have a browse, but just remember that if you do walk in, there’s a higher chance of you falling in love with something and finding it difficult to part with it.
– You make a QUICK 30 seconds browse of the store, just enough to smell the sale. That’s it. No going through each rail for an hour. You’re not shopping, you’re just observing.
– If you didn’t listen to the previous points above and you’re now heading towards the queue to pay, go through these following points first:

  • Can I wear it with more than 3 items in my closet?
  • Is it something I’ll definitely wear next summer again?
  • Does it go well with my body shape or my skin tone or my general style?
  • Is it worth it?
  • Do I really NEED it?
  • Can I live without it?
  • Could I actually use this money for travel or to spend bit by bit when I see friends?
  • If I pay for this and then I have no money for going out then when will I even have the opportunity to wear it?

– Remind yourself that if you leave all the stuff you’ve picked up in the store and walk out, you’re actually proving how strong you are. You’re actually providing more work for the sales assistants to clean up so putting them back where you found them would be great.
– You’re allowed to shed a tear or two.
– Just think about how you’ll be in a better financial position for next year’s sales so you’re just saving yourself for the following year.
– Repeat these steps in all the stores you enter.



Found yourself browsing the sales online?:

– A lot of these urges come from those bloody ‘sale alert’ emails so try to block them from entering your inbox again.
– If you see sale signs on social media, scroll past as fast as you can.
– Again, you’re allowed to browse online as long as you’re just browsing.
– Don’t bother even adjusting the search results to match your size and budget because you’re not planning to buy anything, remember???
– Whilst you’re browsing, take loads of breaks and watch a movie. This way your mind isn’t constantly wondering about the bargain deals and whether or not you should buy it.
– Be harsh on yourself. Tell yourself that it looks good on the model online but wouldn’t look good on you even though deep down we both know you can rock anything.
– If you are weak and find items sitting nicely in your bag, remind yourself of the same key questions you should ask yourself when queuing (listed above).
– Randomly close the tab ‘by accident’ and tell yourself you’re not bothered to go through all of that to find the items again.
– Tell yourself you’re benefitting more from your Netflix subscription than an item of clothing or accessory. So pop on a movie and distract yourself.
– Do what I like to do and take a screenshots of the items and tell yourself when you’re rich one day, you’ll get your personal tailor to make an exact replica for you.

I hope all these tips helped. Maybe next year I’ll be rolling around in money and writing a post on how to shop recklessly during sale season. If you are out there buying things in the sale then screw you. Only joking! No, really I hope you don’t find anything in your size.

Lola x


“A designer is never going to look at a body type like mine and be inspired.”

This was an editorial article I wrote for my fashion module in my final year at uni which I’m pretty proud of because it received a high mark. An article like this would probably be featured in Marie Claire or Cosmopolitan so I kept that in mind whilst also trying to slip in quotes from my interview with Violet Loveless (name was changed due privacy reasons). Oh also, my article didn’t include any photos because we were told to just write the content so I incorporated photos in for this blog post. Hope you enjoy reading it!

“A designer is never going to look at a body type like mine and be inspired.”

Gigi Hadid was slammed for being ‘too curvy’, Ashley Graham co-hosted the Oscars red carpet with E! and waist trainers are becoming the most wanted accessory. The fashion world seems to be heading in a variety of directions by promoting larger, healthier models as well as also encouraging weight loss. Lola Ameri.

(Photo taken from Tumblr)

(Marilyn Monroe. Photo taken from Tumblr)

During the 1950s when Marilyn Monroe was known as a ‘sex symbol’, size zero and four didn’t exist. Although she had the famous hourglass figure that was adored by men and envied by women, many claimed that she was a bit on the ‘large’ side even though she was a size 12 (UK size 8). In the UK, the average dress size is 12, whilst in America it’s around 12-14, yet we’re still encouraging women to lose weight. When Gigi Hadid had to vent out her feelings on Instagram after labelled ‘too curvy’ for the modelling industry, what hope is there left for the rest of us?

(Gigi Hadid. Photo taken from Tumblr)

(Gigi Hadid. Photo taken from Tumblr)

Models are constantly pressured to remain thin so they can be booked for high end runways. We’re still seeing size zero models strutting on the catwalk and printed on big billboards. As we drool over the luscious bodies of the Victoria’s Secret Angels, we sometimes forget they achieved these figures through unhealthy eating habits and intense daily exercise. The Angels are restricted to small portions of protein and long sessions of Pilates, yoga and working out with a personal trainer. Some of them even work out twice a day. As encouraging this is for women to stay fit, it can also lead to eating disorders if not dealt with correctly. With women constantly featured on magazine covers for their looks and style, it’s no wonder that we feel pressured to always look good. You could be enjoying a large pizza but in the back of your mind, you’re considering not to eat the following day or to gather up the courage and actually attend the gym you signed up for three months ago.

(Taken from

However bad we feel about our weight, there’s always someone who feels worse. Beauty brands are encouraging self love such as Dove’s ‘Campaign for Real Beauty’. Their campaign features women of all shapes and sizes who are learning to appreciate their body. This opens the door for high street brands to encourage a plus size range. ASOS has had it’s plus size range ‘curve’ for many years and it welcomes a variety of fashionable styles. When speaking to 26-year-old, student Violet Loveless, who has been struggling with obesity her whole life, she expresses how she feels about the introduction of plus size ranges: “There’s so many plus size ranges in high street stores like River Island recently and Dorothy Perkins. New Look has been absolutely fantastic. But there’s still so many stores that don’t carry a plus size range which is so disappointing because you go online and find clothes but they’ve used size 14-16 models. So you have no idea how it actually looks on a bigger size.” Size 14-16 may seem large to the high-end fashion designers; however, it is still seen as an average size for women. Plus size ranges usually start from size 18 but aren’t modelled by women with larger figures.

(ASOS Curve taken from

The Kardashians are known to empower the hourglass figure, and this has pushed women to hit the gym and start putting on weight in all the right places. The Kardashians clan may have brought back the Marilyn Monroe look but with over exaggerated features. No one naturally has a bum that big with a thigh gap. We all dream of it but it’s impossible. Although the voluptuous sisters may be encouraging girls to hit the gym, they’re also promoting false dreams. We can’t all afford a fairy Godsurgeon like Simon Ourian to zap our excess fat away into all the right places. With the limelight on the Kardashians, men are lusting over curvier women again and girls are learning to appreciate their lovely lady lumps. However, they’re still not promoting the encouragement of plus size women. Kim Kardashian West may seem like she’s on the large side, but she’s actually quite petite. Her waist and bust measurements are pretty similar to Marilyn Monroe’s, except she has a larger bottom half. Pun intended. The Kim we see in photos is very much airbrushed to seem slimmer with smoother skin. A woman like her surely has stretch marks, but they’re Photoshopped away, which contradicts her message to young women.

(Kim Kardashian West. Photo taken from Tumblr)

(Kim Kardashian West. Photo taken from Tumblr)

While the Kardashians may seem to encourage women to embrace their curves; they’re still not promoting all body types. Kim used to promote slimming teas and pills as well as protein shakes. Surely if they love their curves, they wouldn’t want to slim down or go into hiding after giving birth, right? Soon, Kylie Jenner started promoting waist trainers when she was just 17 years old. Kylie doesn’t exercise yet she’s posting pictures of herself bandaged up in a waist trainer just for the promotional income. Pictures like this on Instagram are sending out the wrong message to many girls. In fact, it was proven that the waist trainer alters the body’s organs over time, which can be quite dangerous. The obsession with these ‘body goals’ on Instagram is creating three sub categories of ideal body types: size zero, exaggerated curves, and plus size. Young women are now willing to go to extreme lengths just to fit in either one of these categories in order to feel appreciated and happier with their body.

(Kim Kardashian West promoting a waist trainer. Photo taken from Tumblr)

(Kim Kardashian West promoting a waist trainer. Photo taken from Tumblr)

Late last year, Essena O’Neill, a teen Instagram star quit the app as she felt the pressure of social media taking over her life. The Australian 18 year old with over half a million Instagram followers spoke out about her life as an Instagram star and the strain it has caused on her life. Essena admitted to fabricating a lot of her images and skipping meals just so she could capture her petite figure for an Instagram photo. She never wanted to be seen carrying a ‘food baby’, unlike the rest of us who are pregnant with a large pizza. The social media star was paid for promoting tiny outfits and faking smiles just to display a happier lifestyle, which was subconsciously pushing girls towards losing weight. Its no longer just models like Jordan Dunn that are encouraging size zero, Instagram ‘famous’ accounts like Essena’s are contributing as well. Violet agrees: “these women are not representative of the British public or women in general. I do think that some models are really beautiful but they’re literally there to be a coat hanger.” They aren’t forcing women to lose weight; they’re just doing their job. Smaller sized women are known to be inspirational to fashion designers, simply for the way clothes fit on their figure. For centuries, petite women, especially ones in Europe, inspired fashion and that has remained the ideal figure till now. It will take a while before the fashion industry can adjust to a larger size range. Violet expresses her views on this: “a designer is never going to look at a body type like mine and be inspired. I accept that but I do wish I could see more clothing for my range. I would definitely buy more fashion magazines if they promoted clothes I could actually wear.” You may be thinking “well, Kim Kardashian walks around in designer outfits all day”, but those are altered and made for her because she has the money and connections for it. A regular size 18 woman can’t walk into Chanel and expect to walk out with any item of clothing. High-end fashion will always reject average women.

(Backstage at Balmain Spring 2016 collection. Photo taken from Tumblr(

(Backstage at Balmain Spring 2016 collection. Photo taken from Tumblr(

But it’s all slowly changing. Tess Holiday and Ashley Graham are representing plus size women in the modelling world. They’re encouraging designers to appreciate women of other sizes and to allow them on the catwalk. Ashley has helped to shine a sexier light on bigger women by designing and modelling her own lingerie line as well as reporting the Oscars red carpet alongside Kris Jenner at E! Not only is she becoming a role model for women to love themselves, she is also getting her name out there in the fashion world. Some people may think that Tess and Ashley are encouraging obesity and an unhealthy lifestyle. When speaking to Violet, she opened up about her anger surrounding this issue: “I feel like I’m judged all the time. In a supermarket I make sure there’s a proportional amount of vegetables in my basket because so many people assume I’m this size because of what I eat , when in fact I’ve been struggling with obesity since I was a kid.” These women aren’t doing campaigns for fast food chains or encouraging girls to grab a burger every day. If you were to look at it as from a promotional aspect, then they’re promoting brown hair or blue eyes just as well as a bigger figure. It’s a state of being, not propaganda. Plus size models are breaking boundaries in the fashion world and persuading women to become happier with who they are.

(Ashley Graham at the Oscar's 2016 Vanity Fair party. Photo taken from Tumblr)

(Ashley Graham at the Oscar’s 2016 Vanity Fair party. Photo taken from Tumblr)

With the involvement of plus size models entering the blogging and fashion world, the public is developing a more open view on different body shapes. Designers will still hunt for their muse amongst skinnier women because some rules in fashion will remain the same. But this could open up the opportunity for new designers to get creative with plus size figures and create things that they can purchase straight off the catwalk. The problem is teaching yourself how to be happy with who you are without bringing others down. It’s wrong for women to be promoting ‘Skinny Tea’ and eating less just for likes on Instagram or for other women to caption their images with ‘real men prefer meat, not bones’. It’s becoming a battle of body types with no one really encouraging a healthier lifestyle. That doesn’t mean you should just eat salads all day. You can enjoy a burger whilst hitting the gym every day and working hard to love your body. Whether a woman wants to put on weight or lose it, it should be her choice as long as it’s done in a healthy way and it provides her with the confidence she needs to love herself rather than being influenced by social media. Plus size or size zero, the fashion industry is starting to show off both, but that doesn’t mean we have to all fit either one of those molds. Your happiness comes from within, and maybe from a slice of pizza. Don’t kill yourself to fit the ever-changing standards of society, have that slice of pizza and learn to appreciate yourself for who you are.

(Me. Taken from

Vox Pops:
We headed out to the public to see what their views are on this topic. Is the fashion industry still promoting size zero models?

 “In magazines like Vogue, I don’t think I’ve ever seen anyone that weighs more than a twig so I think it’s (size zero) still a huge thing for them. Even in other magazines, it’s always about how much weight a celeb’s put on or how great they look on the beach with their skimpy figures. It’s never like ‘oh she’s probably put on weight because she’s just had a baby’ or ‘she looks too skinny because she’s suffering from an eating disorder’. No one cares for the reasons.”
Barbra-Rose, 25, sales assistant, London.

“I can never expect to get something off the runway or in style but it is changing and growing in the right direction so I am excited to see what the future of fashion holds. I know I’m only size 16, but it’s still hard to find stylish clothes that would look good on me without making me look larger. But I’m optimistic that one day designers will have girls like me walking down the runway.”
Maryam, 22, student, London.

“I actually enjoy seeing the size zero models in the fashion industry. I think the clothes hang on their body much better than someone a lot larger. I know it sounds harsh but a lot of those models still eat fast foods but work their butts off at the gym so they’re lucky that they don’t put on weight easily and I envy them. They’re sort of like mythical creatures.”
Nadine, 32, hairdresser, London.
“I’ve just always assumed that people would be used to the whole ‘size zero models’ thing by now because we’ve seen it so much. Honestly, I think the models look better than they did before when the anorexia phase was ‘in’. I still think the healthier models were back in the 90s with Cindy Crawford’s clique. I enjoy looking at them but I don’t expect the women I date to look like them. That would be irrational.”
Michael, 31, engineer, London.


Nomani – BTS


Don’t you want me baby?

There were plenty of shoots that day that Ava refers to as ‘meme photos’. I thought I’d share them with you guys so we can all laugh at them. They’re unedited and completely un-airbrushed. *Shocker* Yes, I airbrush my photos.

This is probably the only time I've come close to looking relatively tall-ish.

This is probably the only time I’ve come close to looking relatively tall-ish. It was my poor attempt to do a ballerina pose. 


The amount of times I tried jumping to get this shot which we didn't even use, for obvious reasons.

I’m a real boy.


Catch me if you can?

Catch me if you can?


Lola: "Everyone's doing this pose. I wanna try." Ava: "You just look awkward and weird"

Lola: “Everyone’s doing this Drake pose. I wanna try. I just know you get on your knees and pretend to pray “ Ava: “You just look awkward and weird” Lola: “I’m probably not even doing it right. Ok allow this.” 


This one isn't actually an embarrassing shot.

This one isn’t actually an embarrassing shot.


Shake that booty.

Shake that booty.


Poor attempt of Charlie's Angels.

Poor attempt of Charlie’s Angels.


Lowkey I actually like this even though I have no idea what I was pointing to.

Lowkey I actually like this even though I have no idea what I was pointing to.


Brap Brap. What kills me, is the woman inside the house.

Your local badman feat random woman staring from inside the house.


I was literally balancing on the front part of my boots here so it could've been a cool shot if I looked decent.

I was literally balancing on the front part of my boots here so it could’ve been a cool shot if I looked decent.





Awkrrr Awkrrr

Awkrrr Awkrrr.


Enjoying the sun.

Enjoying the sun.


Omg this is literally me all the time. My nose is blocked/runny all throughout Winter and then in Spring and Summer it's runny again because of hay fever so I'm literally wiping my nose all the time and trying to breathe. It's also the reason why my make up on the tip of my nose and my upper lip wipes off before I've left the house, thanks to tissues.

Omg this is literally me all the time. My nose is blocked/runny all throughout Winter and then in Spring & Summer it’s runny again because of hay fever. So I’m literally wiping my nose all the time and trying to breathe. So attractive, I know. It’s also the reason why my make up on the tip of my nose and my upper lip wipes off before I’ve even left the house. 





Perv face.

My ‘checking you out’ face.


Breaking it down in public like no one's watching.

Whipping out the dance moves in public like no-one’s watching.


Something between the 'checking you out' face and creepy.

Something between the ‘checking you out’ face and creepy.

I thought I should just add these two photos, taken from other shoots, just to top it all off. They’re about a year apart. The first one, for some reason I thought I could get on that thing. If I had pushed myself to go further, I would’ve fallen down the other side and broken a leg or something. The second one is a small fence but I’m the least flexible person out there so even getting over that is a mission for me.
IMG_1192 IMG_9044 copy
Share, comment, like, follow!

Instagram: @Lola.Del.Rey
Twitter: @loladelrey
Facebook: Lola Del Rey

Lola x



Rihanna’s New Fenty Addition

So as you all know, Kylie Jenner is the new face of Puma but no-one is really interested in that when Rihanna, the creative director of Puma, is the one designing the Fenty collection.

Rihanna’s first addition to the collection was the lace-up creepers with the rubbery platform sole. Then she designed the high top sneakers which Kylie Jenner modelled in her Puma photoshoot. The latest addition to the collection is the classic Puma sandals (Leadcat) with a touch of RiRi. The sandals have a satin foam backing with a faux fur trim that come in baby pink, white and black (as far as I’m aware, no other colours have been announced yet).

Photo taken from Rihanna's Instagram

(Photo taken from Rihanna’s Instagram)

You can purchase the sandals on the 22nd April from the Puma website, however, be prepared for the hefty price as they’re estimated to cost around $80. I’m assuming in the UK it will be £56-80 as products are never converted properly when sold in the UK because they probably think we sh*t money when in fact we’re out here living off Pot Noodles in order to save up for a pair of Nike trainers. When an item is $150 in America, it’s usually £150 here. HOW IS THAT FAIR?

Regardless of the price, I have fallen in love with the baby pink ones- y’all should know by now that I love anything pink, especially baby pink. You can rock the Bethlehem look with these by pairing them up with socks or go bare but please, pleaseeee get a pedicure beforehand. Can I also point out that, a couple of years ago when I used to work at Urban Outfitters and Birkenstocks came back into fashion, we all styled ours with socks. Sadly, many people made fun of us but now I see people sporting their Adidas sandals with socks just because Kylie Jenner does and honestly, it’s like a slap in the face. Anyways, I can see fur and embellished sandals (like the Chanel ones) becoming a thing this summer. Just remember, if you’re going bare, pedicures are essential, otherwise opt in for the Bethlehem look.


I’m a bit obsessed with Marchesa at the moment, especially when I saw Sofia Vergara and Heidi Klum wearing two of their designs to the Oscars. So, this is literally just a picture based post dedicated to some of their designs that I adore with a little information about the brand. I’ll make it clear now, all the photos are from the Vogue website as they have the best storage of designers’ collections.

Founded in: 2004
Founded by: Georgina Chapman and Keren Craig
It is a British brand and the two founders met at Chelsea College of Art and Design in London. Keren handles the majority of the textiles designs whilst Georgina focuses on the draping and the cut of the pieces. You’ll notice from the pictures below, how beautiful well these two people come together to create elegant pieces.
Georgina Chapman’s name seemed quite familiar to me so, I looked her up and found out why. She appeared in an episode of Gossip Girl as herself, which is probably why her name rings a bell. Her father is a multi millionaire business man whilst her mother is a journalist (whoop whoop). She’s modelled for Head & Shoulders and has starred in some tv shows and films. She’s apparently worth £15 million (thanks daddy?) 
Ok, ok, after thinking her name rings a bell, I also looked at her photos and now I know where I know her from, and it’s not just Gossip Girl. I remember looking at all the Oscars photos from this year and seeing an odd couple. “Harvey Weinstein and Georgina Chapman. Who the f*ck is that? I haven’t seen him before. She’s stunning though. I bet you she’s with him for his money. She looks like she’s 20 years younger than him.” I feel bad now. She’s actually approaching her 40s, but I was right, she IS 20 years younger than him. He’s a film producer but I don’t see why she would need to marry him for money when she’s worth a lot herself and her father is a millionaire. I judged them simply on looks so I apologise and hope she’s happily married.
Moving on…the brand is named after socialite and muse Marchesa Lusia Casati who famously said “I want to be a living work of art.” The brand now has a ready-to-wear line, handbag collection, bridal wear and is launching a dinnerware collection with Lenox. You can find them at most high end department stores.

Ready-To-Wear Fall 2016
Pre-Fall 2016 (why on earth do we need pre-fall?)

Bridal Fall 2016

Marchesa, Bridal Fall 2016, October 2015, Lookbook Shoot

Marchesa, Bridal Fall 2016, October 2015, Lookbook Shoot
Marchesa, Bridal Fall 2016, October 2015, Lookbook Shoot
Marchesa, Bridal Fall 2016, October 2015, Lookbook Shoot

Ready-To-Wear Spring 2016
spring 2
Bridal Spring 2016
Ready-To-Wear 2015

Resort 2014 (it’s basically evening dresses)
Ready-To-Wear Fall 2013
11_FSM0825.1366x2048 15_FSM0901.1366x2048 20_FSM0986.1366x2048 23_FSM1034.1366x2048 29_FSM1135.1366x2048
Ready-To-Wear Spring 2013
Resort 2013
Resort 2012

Ready-To-Wear Spring 2011
Resort 2011
Ready-To-Wear Fall 2010
00130fullscreen (1)
00150fullscreen (1)
Ready-To-Wear Spring 2010
Ready-To-Wear Fall 2009
Ready-To-Wear Spring 2009
00190fullscreen (1)
All photos are taken from

I could’ve continued to show you guys more from their collections but I started to get a bit tired and the quality of the photos on Vogue started to decrease as the collections got older.

Lola x

Autumn Leaves

A shoot I did with Ava in the Autumn around Kings Cross. Never thought I’d own a denim skirt again after I threw my last one out when I was 14 but hey, nothing ever goes out of style forever.

IMG_8232 IMG_8233 IMG_8240 IMG_8242 IMG_8279 IMG_8284 IMG_8288 IMG_8306 IMG_8315 IMG_8372 copy IMG_8373 IMG_8408 IMG_8414 IMG_8444 IMG_8450 copy IMG_8461 IMG_8482
Outfit Details:

Skirt: H&M
Turtle Neck: Primark
Coat: River Island
Boots: Next
Necklace: Primark

Photos by: Ava Cheraghi

Instagram: @loladelrey_
Twitter: @loladelrey

Lola x